Mayor Robert Garcia was ranked among “The Tweet Elite,” a list of 25 mayors who have mastered Twitter. Released today, the study looks at the use of Twitter by mayors from the 250 largest U.S. cities. Development Counsellors International (DCI), a leading firm specialized in marketing places, prepared the report. Garcia ranked first among California Mayors, and was one of only two California Mayors in the top 25.
“Twitter is a great way to keep constituents informed and connect with the community,” said Mayor Garcia. “I use Twitter for everything from responding to resident needs to posting my thoughts on good books and the latest movies.”
Since launching in 2006, Twitter has developed into a highly-effective, low-cost communications tool in national and local elections. Elected officials have also embraced the microblogging site as a means of connecting directly with the public on a daily basis.
Andy Levine, president and chief creative officer, DCI, said, “Twitter has emerged as a powerful tool for mayors to interact with citizens on a daily basis and actively listen to views outside of their inner circle. Our aim was to highlight the ‘Jedi masters’ of this important communications tool.”
DCI’s research began by searching the Twitter accounts of mayors for the 250 largest cities in the U.S. The firm evaluated their Twitter activity over a 60-day period from January 1-February 29, 2016. Each mayor’s activity was scored based on five categories of weighted importance:
- Audience (30%)…Number of Twitter followers divided by the city’s population.
- Frequency (20%)…Average daily number of tweets communicated by each mayor.
- Responsiveness (20%)…Average daily number of reply tweets communicated by each mayor.
- Engagement (20%)…Average percentage of retweets/likes by each mayor’s followers.
- Influence (10%)…Number of other mayors (from the 250 largest U.S. cities) that follow a mayor’s Twitter account.
The report also measures the “top five” mayors in each of the individual ranking components: Audience, Frequency, Responsiveness, Engagement and Influence.
For your copy of “The Tweet Elite” visit: http://aboutdci.com/tweet-elite-25-mayors-mastered-twitter
For questions about DCI and the Tweet Elite, contact Maureen Haley atMaureen.firstname.lastname@example.org or (212) 444-7145.